Alana is a marketing and branding leader with a passion for hospitality. From Ina Garten's cookbooks to Sweetgreen's loyalty campaigns, Alana develops cohesive, comprehensive, and consumer-centric strategies. She earned her MBA from MIT with a focus on restaurant organizational structures. Her consulting experience includes building the digital communications approach for a chocolate factory/hotel concept from the team at El Celler de Can Roca. Most recently, she introduced the world to the CPG snacks of the future at Chew Innovation lab.