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Morelli’s Gelato is a producer and retailer of ice cream. The company was founded in 1907 by Giuseppe Morelli. Initially he sold ice cream from a bicycle with his son Mario. As the business grew, an ice cream van was used. In 1932, an ice cream parlor was opened on the seafront of the seaside resort of Broadstairs. The company now has several branches including a flagship concession in Harrods Food Hall and franchises in Abu Dhabi, Dubai, Kuwait, Manila and Monte Carlo.